Walworth, Wis. – October 28, 2025 – Mecum Auctions, home of The World’s Largest Collector Car Auction®, is excited to announce a new three-year partnership with HeroCovers, a leading provider of high-quality, custom-fit vehicle covers. This collaboration brings Mecum enthusiasts exclusive access to HeroCovers’ innovative products, designed to protect any vehicle while adding a touch of elegance and flair.
HeroCovers is known for its innovative approach to car protection, combining precision, durability and unmatched visual realism. Each cover is individually crafted to match the exact make, model and details of the customer’s specific vehicle—delivering a true one-to-one photorealistic replica that mirrors every curve, vent and emblem beneath. This allows collectors to showcase their cars’ full personalities even while fully protected.
“We’re thrilled to partner with Mecum Auctions and bring HeroCovers to one of the most passionate collector communities in the world,” CEO of HeroCovers Cody Brdar said. “Our mission has always been to help car owners protect and showcase the vehicles they love—and Mecum buyers are the perfect fit. Whether it’s a classic muscle car, exotic or motorcycle, our custom-fit covers let owners preserve their investment without hiding the beauty beneath.”
Every HeroCover is built from premium indoor and outdoor materials engineered to withstand rain, snow, sun and more, while the brand’s signature diamond-quilted fabric adds both elegance and extra protection. Beyond innovation, HeroCovers proudly holds official licenses with major automotive OEMs including Shelby and Mopar (Jeep, Dodge, Chrysler and Ram), along with lifestyle and motorsport brands such as Indy 500, Hendrick Motorsports, Hot Wheels, the NBA and many more to be announced soon. Together, these partnerships allow HeroCovers to deliver truly authentic, collectible-quality covers that celebrate the vehicles and brands enthusiasts love most.
“At Mecum, we have a direct and intimate connection to, and understanding of, the value of classic and collector cars, and protecting that value is an important element of ownership,” Mecum Director of Marketing & Communications Breeann Poland said. “We’re excited to team up with HeroCovers to help offer our customers a product that can provide their vehicles some additional protection in a way that’s customizable and, frankly, almost as cool as the cars themselves.”
As part of the new partnership, Mecum Auctions and HeroCovers will release a Mecum-specific vehicle cover, available through both HeroCovers and Mecum. Additionally, Mecum customers will have access to special codes for discounts on any HeroCovers product, including custom and photorealistic options, available for all makes and models, including motorcycles.
About Mecum Auctions
Founded in 1988, Mecum Auctions has been a world leader in collector car, vintage motorcycle and Road Art® sales for more than 35 years. The company prides itself on hosting family-friendly events for car enthusiasts from all walks of life; there is something for everyone at Mecum auctions. From coast to coast, Mecum hosts several auctions in a calendar year, including The World's Largest Collector Car Auction® each January in Kissimmee, Florida.
About HeroCovers
HeroCovers is a premium automotive brand specializing in hyper-realistic, fully custom car covers that combine protection with visual impact. Each cover is tailored to match the exact shape, design and details of the vehicle beneath, creating a lifelike appearance even when the car is fully concealed. Built for indoor and outdoor use, HeroCovers provide full-body protection against dust, UV rays and the elements, while maintaining the presence of the car. With a focus on craftsmanship, precision and automotive culture, HeroCovers is trusted by collectors and enthusiasts who demand both style and function. To learn more, visit HeroCovers.com or follow @MyHeroCover on Instagram. For more information on Mecum Auctions and all scheduled Mecum events, visit Mecum.com or call (262) 275-5050. Mecum’s website is updated daily with the latest consignments and includes detailed descriptions and photographs of the vehicles offered, as well as a detailed auction and event schedule.
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Road Art®, MyMecum® & The Bid Goes On® are registered trademarks of Mecum Auction, Inc.
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Mecum Auctions
Communications Department
Breeann Poland
bpoland@mecum.com
